Born in Beaune, in the heart of the Burgundy vineyards,
I grew up with a family heritage deeply rooted in the wine industry.
A lover of good wine and fascinated by the richness of our terroir, my path was clear.
My learning about the vineyard began in childhood, during the harvest at my cousins' estate.
After finishing my studies, I worked in Shanghai for a wine importer.
Upon my return to Beaune, my journey continued within various trading companies as a sales representative before decideding to launch my own business, to share my expertise in line with my convictions.
I created Honoré Wines to pay tribute to my
great-great-grandfather Honoré Luce, a winemaker and merchant in the 1880s.
Rewarded at the time for the quality of his wines, he remains a source of pride for his descendants today.
Honoré Wines is not just a wine distribution company;
it is a celebration of the family heritage that I am eager
to continue.
A family story that resonates !
Harvest In burgundy, "Aux Avaux"
Honoré Luce, Vine owner in Beaune, Volnay and Pommard
Through my various experiences, I have gained in-depth knowledge of Burgundy climates and other French terroirs and have come to understand their subtleties and finesse.
Since 2011, I have been building my network and developing my skills.
The moments of sharing and camaraderie that arise from encounters during tastings are my credo.
Driven by a passion for good wine, I am constantly seeking new products, hidden gems that will delight my clients' palates.
Honoré Wines is a fine wine sales agency.
My mission is to source the finest gems of French viticulture, to give visibility to emerging producers, and to help them build their distribution networks.
I strive to uncover new winemaking talents, constantly exploring terroirs to find unique wines.
The trust that producers place in me is the foundation
of a lasting partnership.
My goal is to create enduring connections between winemakers and wine enthusiasts by offering exceptional products and ensuring quality service.
Burgundy wines have a predominant place in my portfolio, but I also offer Champagnes and continually expand my range to include other French wine regions as I make new discoveries.
My clients include individuals, restaurateurs, distributors, and importers, all sharing my passion for wine.
For individuals, I provide personalized advice to enrich their cellars with carefully selected bottles.
For restaurateurs, I develop and enhance their wine lists.
For importers, I conduct tastings to share my knowledge with their sales teams.
" My goal is to create enduring connections between winemakers and wine enthusiasts "
Honoré Wines
21, route de Seurre - 21200 Beaune
Tel. +33 6 14 79 21 51
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